Israel: contentious proceedings between the rival trademark applications “Good Buy! (Device)” (in Hebrew) and “Good Buy” (in Hebrew)
1 October 2013
In Israel, when applications for similar trademarks are filed, in relation to similar products or services, contentious proceedings are opened between the rival applications. In such a case, the options are either to file counter-arguments, to try to reach an agreement with the other party or to proceed contentiously so that the Registrar would determine which mark should prevail.